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To promote a skin care lotion gel we decided to tell a story about three states of skin: stability, irritation and a perfection again.

The idea was to create a stylish piece and illustrate our skin with abstract structures.
After our skin gets irritated our gel will connect to the structure and recreate the stability from within.

Pitch Styleframes

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Three different abstract skin structures

First Styleframes

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A beautiful landscape made of strands

Work in progress

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Shot specific styleframes

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CREATED BY MPC

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Agency: wearebrave

Company: MPC Creative

Director: Antar Walker

Art Director: Myrna Kinnman

VFX Houdini Artist: Tushar Kewlani, Marcel Ruegenberg, Christian Bohm

2019

Role:

Art Direction, Look Development, Editing, Modeling , Shading, Lighting